Dentistry

New social media campaign helps drive patients back to their dentists




“Posts for My Patients” is a free resource that offers dental practices instant content for their social platforms

The Dental Trade Alliance, in partnership with Lanmark360, a full-service healthcare agency, have created an engaging social media campaign designed to help patients return to their dental practices.

Designed for dental practices to display on a variety of social media platforms, the Posts For My Patients campaign was developed based on the findings of a recent nationwide patient survey. Many dental patients indicated a willingness—and desire—to return for routine care.

“We found over half of the respondents had fallen behind on their dental care due to canceled appointments,” says Howard Klein, Lanmark360 President. “Over 50% of respondents say they intend to return to their dentist for a routine cleaning within the next three months.”

The social media campaign, which includes short videos and suggested posts, reminds patients that it’s time to come back: “If you’re ready, we’re ready.”

“Now that COVID-19 quarantine restrictions are easing up throughout the US, more dental practices are once again open for business,” says Gregory Chavez, CEO of the Dental Trade Alliance. “This social media campaign is a simple and effective way for dentists to remind patients that it’s time to make an appointment.”

To learn more about the campaign and download the free content, go to postsformypatients.com

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