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Psychologists show that embedding primes in a person's speech can influence people's decision making

A pair of psychologists at Goldsmiths, University of London has found that embedding primes in a person’s speech and gestures can influence people’s decision-making. In their paper published in Proceedings of the National Academy of Sciences, Alice Pailhès and Gustav Kuhn describe experiments they conducted with volunteers and primes and what they learned from them.

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