Mobile App Development Trends in 2019: A Retrospective Analysis


With the quick development in innovation, cell phones have now become a crucial part of human life. Even though a mobile phone’s primary capacity is being telephonic transmission, today, technology has made it possible to incorporate mobile applications with smart functionalities and features that can help achieve such feats that were not possible before.

As per App Annie reports, in 2015, the mobile app industry generated a staggering US$ 41.1 billion dollar of gross annual revenue, and this figure will expectedly rise to $50.9 billion by the end of 2020!

Consumers are developing more rapidly than businesses, asking the mobile Internet towards clearly becoming a necessity nowadays.

Analyzing Mobile App Development Trends in 2019

Since the mobile app market is growing at an unprecedented pace, the revenue generated by the mobile app market skyrocketing rapidly. Here are a few mobile app development trends that marketers implemented in their apps in 2019, thereby creating excellent monetization models:

1. Increased focus on IoT

By mid-2020, which has just scarcely arrived, there will exist over ten billion IoT gadgets, and by 2025, this number will grow up to twenty-two billion devices. In recent years, the global association with the Internet has quickly ascended, and this ascent has seen versatile application improvement on a large scale. Here are a few IoT trends in 2019:

  • Smart home devices
  • Blockchain sector
  • Healthcare sector
  • Data Analytics
  • Retail Personalisation
  • Predictive maintenance
  • Resource management

2. Prevalence of mobile wallets

The cutting edge modern payment processing environment involves an intricate system of shoppers, traders, banks, and payment processors. The previous decade has seen a grand move from physical payments to futuristic mobile wallets, eliminating the need for cash in the market. This is promoting the movement towards cashless economies.

In 2016, mobile wallets only accounted for $75 billion. However, they are projected to grow to $500 billion by the end of 2020, recording an annual growth of 80% in the next five years.

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3. AI & ML in app development

“Smartphone mixed reality apps are set to account for 75% of customer revenues by 2024” — Juniper

AR and VR apps are yet another benchmark under in-app development touchpoints that mobile app developers focused on in 2019. The growth of 5G technology, combined with the increasing consumer awareness of AR/VR apps, is further driving the growth of AR and VR. 5G technology allows users to use live AR in outdoor environments, away from reliable wi-fi signals, thereby encouraging developers to build innovative interactions and integrations within AR/VR apps.

4. Wearables

From real-time calorie tracking to taking endless calls by just a simple voice command, wearable technology combined with in-app development is progressing globally.

By the end of 2019, clients had a lookout towards advanced watches that are not only going to be competing with smartphones but maybe even replace them in the coming years with the integration of GPS technology.

5. Chatbot

With AI-powered chatbots into play, the Android and iOS app development field are witnessing plenty of opportunities.

The primary reason why chatbots have become a massive success today is that they can take customer service to a new level. By incorporating chatbots in mobile apps, mobile app developers and vendors are helping streamline the customer-brand interaction.

These are only a few trends that began gaining pace in 2019. As technology continues to advance and progress, we’ve yet to witness a lot more of such mobile app development trends in the coming years.

We at Affle Enterprise grasp your business challenges & ideate a personalized user experience to solve complex business problems. Connect with our team at for a quick mobile app development consultation.

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Mobile App Development Trends in 2019: A Retrospective Analysis was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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