According to a report, almost 95% of consumers are of the opinion that chatbots is useful for providing excellent customer service. Another study found that nearly 47% of people will prefer to buy a product/services after utilizing a chatbot. That’s precisely why almost 80% of the companies plan to install a chatbot by 2021. In essence, a chatbot helps businesses to scale their lead generation as well as marketing automation in the most cost-efficient manner possible. It is basically a utility which is setup on the basis of certain rules or AI and is utilized for communicating via messenger applications. Here, learn more about how chatbot marketing is effective for lead generation, particularly Facebook messenger marketing.
Top Reasons for Using a Chatbot
Many companies today are using Facebook messenger and marketing platforms such as Mobile Monkey to connect with consumers. The platform is accessed and used by more than 1.3 billion users around the globe and is considered to be extremely helpful for creating chatbots and executing marketing automation without the need of writing any codes. Thus, it won’t be incorrect to say that chatbots are highly useful in increasing leads and marketing efforts.
Below, take a look at some of the reasons why companies are relying on chatbots:
They have a high open as well as CTR or click through rates. This implies that they are highly effective in delivering your messages to the end consumers.
When it comes to interacting over mail, consumers usually don’t want to interact much. However, with chatbots, they have the option of asking as many questions as they want to and acquire instant replies. Hence, companies that are looking to target a specific set of customers can share photos and videos or even design a quiz to increase or improve their interactions with end consumers.
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Remember, emails are never free from spam risks and viruses. Customers can thus damage their systems by opening or clicking an email. Besides, going through heavy and long emails is something that not every consumer is fond of. This is one of the primary reasons why people are more comfortable using chatbots since they text shared over the messenger app is often provide in the standard format.
Nearly everyone today has access to the Facebook messenger on their mobile phones. This means that if you send messages then they are mostly likely going through them over the messenger chatbots. Remember, people find it easier to connect with their friends over chat whereas an email is considered to be more business oriented or formal.
When you use a chatbot for sharing your messages, you instantly establish a personal and relatable connection with your end consumers. Thus, chatbots are highly useful for marketing your brand and company. They help in streamlining of customer services as well as encourage consumers to interact with you over messaging.
Benefits of Chatbot in Lead Generation and Digital Marketing
A growing number of people are using messenger apps for communicating worldwide on a frequent basis. In fact, billions of people today are using Facebook messenger app to interact with their near and dear ones. This is exactly why chatbots have become an important tool for digital marketing. Today, many people are spending their time on messenger apps when compared to social media. Therefore, in order to sell your products/services online, you must have an existing online customer base who have access to messaging apps or chatbots.
Basically, with the Facebook Messenger Chatbot, your business will benefit in multiple ways such as:
• Help you to blast content such as email blasting over chat.
• Act as one of the most engaging channels for marketing.
• Perform quick surveys.
• Organizing webinar signups.
• Gather information about new leads (such as lead forms shared through chats).
• Support sales via integrated consumer relationship management.
• Automate drip campaigns for nurturing leads.
• Sending reminders about appointment and events.
• Simplifying your customer service.
• Automating of on-site chatting.
• Answering customer questions and more.
Lead Generation Using Facebook Messenger
There’s no denying the fact that an increasing number of individuals are responding to messages over Facebook messenger app today. According to a study, companies stand to enjoy almost 88percent open rates through the Facebook Messenger chatbots.
Below, discover how lead generation is useful for companies:
• Lower CPL when compared to the usual Facebook advertisements.
• Qualification via interaction ensure higher conversions.
• Integrate with Facebook advertisements.
• Auto qualifications.
• Results are directly pushed to your company CRM.
Using Facebook Messenger Chatbot for Generating Higher Leads
Remember, when you choose to send the lead generating advertisement to the Messenger instead of the website then it automatically results in reduced cost for every lead, and eventually results in higher number of leads for your business. It works because it is automated and ensures almost 80–90percent open rate. Besides, the click through rate is in the range of 20–30percent. Apart from this, companies witness less dropouts between advertisement and messenger as opposed to the ad as well as the website. Businesses can also provide retargeting options to users who don’t end up finishing a quiz.
So, if you are planning to attract and amplify your lead generation using Facebook messenger chatbot, grab your free 7-steps framework from Kev & Liz (https://www.kevliz.com).
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Top Reasons Why Chatbot Marketing is Ideal for Lead Generation? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.