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Creative insight triggers a neural reward signal



Creativity is one of humanity’s most distinctive abilities and enduring mysteries. Innovative ideas and solutions have enabled our species to survive existential threats and thrive. Yet, creativity cannot be necessary for survival because many species that do not possess it have managed to flourish far longer than humans. So what drove the evolutionary development of creativity? A new neuroimaging study led by Yongtaek Oh, a Drexel University doctoral candidate, and John Kounios, Ph.D., a professor in Drexel’s College of Arts and Sciences and director of its Creativity Research Lab, points to an answer.

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