Naturopathica is the Latest to Take on Acne Via Clean Beauty

As the clean beauty category has matured, customers are frequently turning to indie brands for acne solutions versus legacy companies like Clearasil or Proactiv. Twenty-five-year-old company Naturopathica is the latest to jump on this growing ask from shoppers.

[The brand recently] launched a collection of five acne products including a tea, a cleanser and a mask to treat acne; it is the first time that Naturopathica is addressing this concern in its company history.

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