Surgery/Cosmetic

4 Beauty Trends to Look for in 2020


Each year, new beauty trends become the new popular way of perfecting your look. With 2020 just around the corner, we can expect to see a lot of technical advancements in the beauty industry as lasers and other advanced procedures become more accessible. Discover four of the beauty trends you can expect to see in the coming year and consider which of them may be right for you.

1. Lasers Will Be Used in a Wide Range of Treatments

From laser hair removal to laser dentistry, laser technology adds a lot of advantages to medical and cosmetic procedures. The main benefit of lasers is their enhanced precision — this decreases damage since no blades are used, making the treatments quick and pain-free.

How Are Lasers Being Used?

With their ability to penetrate the skin, stimulate collagen, and leave little to no scarring, lasers will be used far more often in 2020. Here are some examples:

Laser Hair Removal

One of the most popular cosmetic treatments that takes advantage of laser technology is laser hair removal. Compared to other hair removal solutions like waxing, laser hair removal works by targeting each follicle at their roots, resulting in a longer period of time before it grows back.

From men with hairy backs to women who want to remove hair from sensitive places, this versatile treatment is expected to surge in popularity in 2020.

Laser Dentistry

With their remarkable ability to deliver precise treatments with no pain, more dentists will invest in lasers in 2020. Dentists like Dr. Mark Rangel already use lasers for treatments including deep cleanings, teeth whitening, cavity repair, and removing fillings.

Since nobody likes accidentally being scraped with a metal dental tool, lasers are set to make that a thing of the past as they’re used in more dental procedures in the coming year.

2. Virtual Try-on Tech Lets You Try Before You Buy

Already a popular feature in beauty apps, the option to try on a cosmetic product before purchasing it is expected to grow in 2020. Any beauty business thrives on customer satisfaction, and virtual try-on technology offers an experience that customers love.

When Augmented Reality Meets Customer Service

One of the biggest deterrents for beauty treatments in the past was that the customer wouldn’t always know what they looked like with the new product, especially if they’re trying multiple options.

Thanks to augmented reality technology, the same kind that made the insanely popular Pokemon GO phenomenon possible, aestheticians will be able to show their customers the results of a certain procedure before they pay for it.

This not only improves their ability to make a wise buying decision but also increases the chances that they’ll return to the business. Although it’s definitely advanced technology, it can be an invaluable tool for the entrepreneurs who become experts at it and incorporate it into their cosmetic practice.

Example: Try on a Smile Before You Buy

While virtual try-on technology is expected to change the cosmetic industry next year, Dr. Mary Sue Stonish is already using it for her cosmetic procedures. Patients at her practice can see exactly what they’ll look like with veneers or another cosmetic treatment before making the decision to move forward. This has been a major success, as it vastly reduces buyer’s remorse when patients invest in improving their appearance.

3. Beauty Treatments Are Getting Personal

Customizable beauty brands are growing in popularity for creating the perfect product for every person. Brands are connecting with their consumers like never before – inquiring about their unique hair or skin goals, health conditions, and weekly habits.

So How Does It Work?

When purchasing beauty treatments, consumers are often limited to products that only target one or two of their concerns. Finding a product that checks off every box is challenging and at times nearly impossible.

Skin care brands like Curology created a marketplace for consumers seeking quality dermatology care without the high-cost and long wait times. Through an online consultation, consumers complete a detailed skin assessment and upload selfies to be examined by a licensed dermatologist. Each consumer is prescribed a custom prescription formula designed to tackle their individual skin needs. And best of all, your unique product is delivered straight to your door.

Adding a Personal Touch to Revitalize Your Smile

With a rise in customized treatments, more dentists are tailoring their cosmetic services to each patient rather than providing impersonal, generic care. Dentists like Dr. Kellye N. Rice already takes the time to sit down with her patients, discussing their individual smile goals and what she can do to check off each box on their list. This reconstructs the personal relationship between the patient, the dentist, and the care they provide.

4. Sustainable Packaging Is Gaining Momentum

Consumers, particularly millennials, have revolutionized sustainability into a trending topic among the beauty industry. Product production and packaging is leaving a carbon footprint that’s becoming harder for corporations to turn a blind eye to.

The future of beauty is clean, organic, and sustainable. From paper-based cosmetic tubes to refillable packaging, beauty brands are embracing a green-collar approach toward product packaging that’s expected to skyrocket in 2020.

How the Industry is Making Eco-Friendly Strides

Many brands are redefining how their products are manufactured from the inside out, making unprecedented changes within the beauty industry. A leader in all-natural vegan beauty products, Lush, has launched a packaging-free collection of products to minimize and avoid waste. They also reward customers for bringing in empty Lush containers to be recycled into new packaging.

Dove recently announced their initiative to modify their packaging to be 100% recyclable by the end of 2019, with plans to produce reusable and refillable products in the new year. Similarly, beauty giant Garnier made a pledge to reduce their plastic usage by adopting post-consumer recycled waste for their bestselling collection.

Challenging the industry’s status quo, more and more brands are making commitments toward becoming more sustainable and reducing their carbon footprint. Consumers are starting to pay more attention to the entirety of a product rather than fixating on its aesthetic – pushing brands to reinvent themselves and demonstrate complete transparency to appeal to a booming eco-friendly market.

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