Can chatbots grow your email list? Of course, they can! It may quite interest you to know that ancient Chinese offered a hint saying that a man without a smiling face must not open a shop. At first, it seems superficial, but the quote has a deeper meaning than it appears. I am talking in regards to customer service and not just smiles. Day in day out, businesses are seen in a state of fierce competition; customer service has a key competitive advantage.
Chatbots continue to grow in regards to popularity, especially with the onset of AI-backed capabilities and much to my surprise their potential applications in the business realm continue to grow. According to Gartner, 55 percent of all companies will be using chatbots by 2020. Forrester research describes chatbot growth as “crazy,” stating, “Bots are easier to develop than apps, and they’re a way to reach customers where they spend a majority of their time.”
Considering the automation arena, chatbots in the present moment seem to be playing a prominent role where these tiny bots are seen anonymously handling customer service conversations, answer questions, and gather useful consumer data. Did you know that email is one of the most important components of this data? Although it may seem a bit kind of an old school, email marketing is still alive and well-known. Collaborating email and chatbots can be an easiest and most effective ways to nurture your relation with end customers.
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Over a few years, chatbots have become wildly popular, with more than 1.3 billion people using Facebook messenger bots alone. More than 195 countries use online chat- better in popularity. Having a conversation is more convenient, faster, and more readily available than any other form of communication. Apart from this, customers are already spending the majority of their time — on social media and online. Due to which they have become one of the easiest ways to connect with users and this is done on a more personal level providing them with a satisfying interaction.
First and foremost, get the email addresses
Email is a very personal thing I mean nobody is going to give you without expecting anything in return something like a good incentive. With chatbots, you can target specific audiences and provide them with valuable, customized information.
Gone are the days when simply starting a chat was more than enough to get users to hand over their email addresses. In the present scenario, using “in case we get disconnected” line doesn’t cut it anymore. You need to wooe your users through the three “Es” relevant information, entertainment, and enticement.
Second, does your bots perform what they are built to do?
Yes, it is very imperative for your bots to do exactly what they are programmed to do and provide relevant information and answers to customers. Here every message is vital to succeeding in terms of interaction can lessen the difference between an engaged customer and disinterested ones. Come up with a chat communication, which is faster, easier, and more to the point. For instance, there is a chatbot for Whole Foods Market that aims to help customers find recipes. These bots get right down to business, respond to their prompts, and drive the conversation to help users get the kinds of food and recipes they’re seeking around. Basically. the chatbot does what it’s supposed to do. But the added advantage is when it gets aligned directly with the user’s expectations throughout the entire conversation.
Third, asking for email right away is a little passé
Did you know what is the most comfortable time for a customer to say ‘no’? It is right at the beginning of a conversation. So as a business you have to be very careful, don’t make any silly mistakes of asking for an email address as soon as the conversation begins. Instead, what you can do is try getting genuinely engaged with your users. Remember, having an entertaining conversation can gain a user’s trust and keep them interested until the right moment presents itself. Create bots with personality, like this sassy National Geographic chatbot.
There is no denying in the fact that the longer a customer spends chatting with your bots, the more likely they’ll be to provide their email address at the end of the conversation. For starters, you can have bots asking for a user’s name and preferences, try to come up with entertaining dialogue, and slowly work your way up to the big ask, i.e. the email address. As soon as your customers have agreed to other questions and have engaged positively with a chatbot, they are in being much more inclined to keep saying yes every time.
Lastly, Where Do These emails go?
Receiving email addresses is one of the most difficult tasks. But once you have them, it’s important to have a system in place that will help you organize and use them effectively. Although, there are many programs available that can integrate with the Facebook messenger or other chatbots. This tech will aid you to funnel directly into creating automated subscriber lists.
Interconnecting these programs and your chosen email marketing platform, you can build your personal subscriber list and send emails for your campaigns automatically. Fortunately, we have a plethora of platforms like Benchmark can take the emails your bots have gathered, sort through them, and send emails at the most optimal time, providing value to each user and ensuring the email addresses stay on the list rather than having users ask to be unsubscribed.
Chatbots, more or less, is one of the best ways to speak with customers in a setting where they’re already comfortable. I personally have found that the more conversational you are in your messages set up on the chatbot, the better response is something that you are bound to get. You want people to think that they are interacting with you in real-time. And, make sure you get in there and let them know they’re being heard. Don’t forget to keep an eye on the Live messages section to catch what your bot wasn’t able to handle.
Olivia Diaz is working at eTatvaSoft, an Enterprise level Web & Mobile application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.
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Effective Ways to Grow Your Email List with Chatbots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.