What if you could predict which types and versions of content would resonate best with your audience? Or walk into a client or executive pitch meeting with data that backs up each of your creative choices before those choices are made?

Those kinds of oracular powers could mean millions more in the bank for companies that use content to fuel leads, conversions and sales.

That’s the goal of Cortex (@meetcortex), a suite of artificial intelligence, machine learning, and natural language generation and processing technologies designed to turn creative content marketing into a fully data-driven process. We learned how by talking to Brennan White (@Brenomics), Cortex’s CEO.

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