AI-driven technology is set to revolutionize marketing verse through the presence of vast amount of high-quality data.
Pretty sure you have watched Terminator before, right? That movie plays out one of the most entertaining, sci-fi cliches in Hollywood movies: the battle between mankind and robots in a dystopian universe. Having re-watched the movie again (while repeating Arnold’s catchphrase “I’ll be back” the entire scenes), I couldn’t help but wonder, with the pace of evolution of current technology, will the genocide portrayed in the movie be happening? Will mankind be eventually ruled by machines that they created?
Of course, this is just a fragment of possibility and by no means have I wished it to happen. For now, though, it seems safe to say that technology is working in alignment with their creators’ goals and visions: helping them reshaping the whole industry and society.
AI: Non-Organic Smart Machine
Before we delve further into how these machines sparked revolution in business, let’s wheel back to the very basic of the concept. What exactly is AI?
One can easily mention what the acronym stands for, but the notion of AI is actually a series of complex paradigm combining algorithm, deep learning, and machine learning. When all the system integrated in a perfect synchronization, there, you get what these Hollywood movies always show: a highly advanced supercomputer.
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What does it mean when it comes to the incorporation of this supercomputer to business? Immense information. With AI, business owners can easily identify what’s trending at this moment based on patterns and observation results it collects all over the world, further, it can track and separate customers based on demographic, age, location, or other factors, and eventually establish a solid and constructive analysis based on data it gathers.
After all, in the age of technology, information is what edges you out from your competitors.
Along with the transformation in society and technology, marketers have gradually moved away from traditional technique in exchange for a more sophisticated strategy and AI definitely is on the top of the leader-board.
The introduction of AI in retail, for example, has gone as far as installing machines in stores that customers can use to improve their overall shopping experience. The computer can easily collect information from gender, age, color preference, etc., and provide “answers” as to which outfits currently on the store that will fit the customers’ demands the most or the prices of the products they wished to purchase. This way, the system manipulated by AI can also drastically increase customers’ satisfaction.
Moreover, with further advancement, which can easily happen seeing how technology keeps evolving nowadays, AI can even go as far as predicting future sales and casting projection on profits, product quantities, cost percentage, or other statistics based on data it collects in previous year. The main point is, AI, like it or not, will slowly reshape the whole marketing industry and marketers will have to raise their playing field to keep up with these machines.
If you read my previous article about Chatbot, then you know where this particular AI stands in marketing for now. Chatbots currently are mainly used to respond to customers’ questions which unfortunately, in most cases, only work in a one-dimensional way. This makes Chatbot’s appeal to be somewhat “ordinary” compared to other more visually and technologically striking machines. With an upgrade however, as in a real AI integration system, Chatbots can easily collect and analyze data from customers, making them an upgraded version of Customer Service. Eventually, with further improvement, there is a possibility that customers can hardly tell the difference between real humans and Chatbots in terms of virtual interaction.
Optimization of Ad Content
Chatbots aside, AI can also help marketers to establish a better advertisement strategy. Remember pop-up ads? Yes, just like millions other internet users out there, I also am annoyed easily by pop-up ads that just randomly appeared whenever I visit certain websites. But, before we exterminated pop-ups completely from internet land, let’s give it a second thought.
As of now, most pop-up contents are usually irrelevant to the user’s virtual footprint. However, with AI’s algorithm, marketers can easily track these virtual prints and come up with a series of prediction about what users can relate to and push through the relevant pop-up ads that they might give a second glance at. On another note, this method is a bit of controversial because of privacy security issue. But, still, it’s worth the shot if marketers can use it wisely.
AI and the Future
Artificial intelligence and virtual reality technologies have the potential to fundamentally alter both daily living and business operations. Legal issues apart, questions whether it is ‘ethical’ to replace humans with machines are spreading like wildfire. But with emerging innovation that keeps breaking the boundary of human’s intelligence; I believe there is no stopping of this revolution. The application of AIs has been implemented in today’s industries, including marketing despite the fear of being enslaved by machines.
At such, I am deeply convinced that AI can elevate the way humans operate today to the fullest.
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Terminator or Savior? How AI Evolves Marketing Today was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.