This winter we shared so many posts it was hard to pick just five highlights. We had posts on dementia screening, glioblastoma immunotherapy, precision medicine, and more. A theme did emerge, though, after an editorial in JAMA came out in January on marketing and medicine. If you are looking to grow your practice, take a look at our 2018 and 2019 winter posts on building up your referral base and delving into content marketing. Enjoy!
When Shawn Jorgensen, MD, and his brother joined their small private PM & R practice in upstate New York, they had no established referral base for electrodiagnostic (EDX) testing. So they got to work and developed specific strategies that have led to their success in building their EDX practice. They did this by aligning their electrodiagnostic practice with the needs of patients and referring providers. Key elements of this include staff buy in, prioritizing availability, and optimizing communication. READ MORE >
“It was just getting so complicated and so stressful, constantly having to see more patients and worry about all the regulations,” says neurologist Elaine C. Jones, MD, of running her small private neurology practice. Then she began working in telemedicine, which allowed her to cut back on her practice hours without losing money. Today she does telemedicine full-time from a home office in Rhode Island and ports of call like Thailand, Japan, and Haiti. “This is a fabulous supplement to a practice,” says Jones. “It’s fun, and I do enjoy it.” READ MORE >
Here on Neurology Insights, we have written a lot about content marketing because it can be such a good fit for physicians who want to grow their practice. Unlike traditional advertising, this form of marketing is focused on the needs and wants of the customer. For patients, this is the provision of good health information, something you are an expert at anyway. You can provide this value outside your clinic via informational pamphlets, community lectures, Facebook Live events, blog articles, and social media engagement. READ MORE >
Continuing with our theme of content marketing this season, we wanted to remind you again about the free, unbranded newsletter we have created just for you and your patients. In this post, we go into detail about the benefits of using a patient-focused monthly newsletter. Each month, the patient newsletter focuses on a different neurological topic (diabetic neuropathy, meningitis, etc.) and includes an engaging informational cartoon video on the subject. The newsletter is full of useful information, relevant health news, and a delicious recipe to boot. READ MORE >
Wondering what to blog about, tweet, or otherwise share with your community (via content marketing) this month? Ask Chipotle. March is Essential Tremor Awareness Month, and the food chain has gotten on board, helping to raise awareness. As an expert in neurological disease, you are in an even stronger position to help shine that light. Even if you don’t take part in this campaign, it is still worth learning how to use the resources that go along with medical awareness months. Then, when the next one comes along you’ll be read to help spread the word, raising awareness for a good cause and showing that you are the go-to expert in your community. READ MORE >