“Artificial intelligence” is at peak buzzword status. As marketers, we see it everywhere: Affixed to the claims of the latest marketing tech, alongside warnings that it will eradicate jobs like content production, and peppered into predictions of coming trends.

Many marketers are used to being bombarded with hype about “the next big thing.” In this case, they either become numb to mention of AI because it’s usually not actionable or approachable, or they’re disillusioned because it’s just a catchy term for tools that aren’t really AI.

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