How Artificial Intelligence Impacts Every Marketer’s Email Campaigns

Your email campaigns are a direct channel to the consumer without gatekeepers or intermediaries—or so you might think.

So many brands rely on email campaigns to do business directly with consumers who sign up to hear from them. However, mailbox providers have a huge influence on how effective your email marketing is.

Your list may be composed of your customers and leads. But those customers and leads are also a mailbox provider’s users.

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