WASHINGTON — A coalition of health industry groups on Tuesday unveiled a public-relations push that aims to ensure lawmakers keep their campaign-trail promises to lower drug costs.

In doing so, lawmakers will have to “take on Big Pharma, ” according to the new digital ads from the Campaign for Sustainable Rx Pricing. For years, the group has sought to spotlight drugmakers’ role in the sky-high price of prescription medicines, and a spokeswoman said the new ads represent the beginning of a “six-figure, multi-phase” campaign.

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