A lot of people suck at content strategy.
We’re only human.
Content strategy is an art and a science, after all.
Humans are great at the art part.
We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers.
But the science side?
Eh, not so much.
We human marketers tend to use gut feeling to determine what to publish next.
Even when we do get strategic, we spend tons of time on keyword research, topic selection, and performance tracking.
Turns out, artificial intelligence (AI) can be a major help on the science side of the content strategy equation.