New AI Report Points to New Roles for Human Marketers

The Borgs are coming–resistance is futile.

Thankfully this isn’t Star Trek, and we’re not expected to assimilate with rapidly proliferating new marketing technology. In reality, AI-powered machines are becoming more and more human-like in their capabilities.

What does this mean for marketers and the roles we keep in an industry that has largely been stagnant over the last century? A forward-looking new research report from Business Insider Intelligence digs into the most compelling and promising innovations in marketing technology, showing what it will mean to work alongside our very own “Borgs” in the near future.

Here’s a peek under the hood of BII’s new AI in Marketing (2018) report:

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